Caketoppers is a company selling custom made cakes and a wide variety of cake decorations. They print your photos on icing sheets with edible ink which can be placed on a cake bought through them or sent to you so you can place it on your cake of choice.
Caketoppers wanted a logo made for them and a new design for their web-site. They were not sure what kind of logo that would suit them and in the process of finding the right one we went through many different styles and designs. We ended up with a logo with the company name written in a font that looks like icing written on a cake, and with a symbol representing a cake inside the first letter.